The first and only real estate crowdfunding platform, regulated by a financial services regulator, in the Middle East.

Obtaining what was once out of reach - a private investment property portfolio of your own

Real estate has historically been one of the most secure investments available; however, it’s large initial capital outlay has limited access to wealthier individuals and institutions. Today, only 12% of the world’s population is able to invest their savings directly in the private real estate market.

That means average investors are left to choose from a limited pool of slow-growth or high-risk options whilst the property investment market remains out of reach. Instead of diversifying their portfolios with these investments, they’ve been locked out of promising opportunities beyond the traditional stocks and bonds market.

Smart Crowd is here to change that!

Digital Investment Platform

Our digital investment platform provides the opportunity to buy and sell in real estate, reducing the barriers for low to middle income individuals who can now build financial assets and generate investment income. The platform caters to all segments of the population. Whether you are looking to access new markets, build a diversified investment property portfolio or simply want to put your savings to work and climb the property ladder, Smart Crowd is the smart way to buy and sell investment properties.


Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people. With Smart Crowd, individuals are now able to participate in an asset class which was historically restricted to the wealthy.

Unlock the Real Estate Market

Smart Crowd’s online platform holds the key to unlocking the real estate market for everyday investors. Now, for the first time in the Middle East, the average investor can build a personalized investment property portfolio through a convenient online platform with a minimum investment of just AED 5,000. Large investment requirements will no longer be an impediment to your financial freedom, helping you generate secondary income and accumulate wealth in real and hard assets.

Secure & Transparent

This secure and transparent system lists only qualified investment properties and focuses on asset allocation. Smart Crowd provides research, analytics and insights for you to evaluate so that you can rest assured that you are selecting from validated investment properties. Digital technology enhances traditional sourcing, due diligence, transaction processes and asset management, taking all the typical hassle out of property investments. These are just some of the benefits Smart Crowd delivers.

Take Control

Furthermore, unlike current investment property opportunities, Smart Crowd provides users with active management of their shares, transparency regarding their investment properties and low costs.

The innovation of Smart Crowd

Smart Crowd’s innovative approach enables investors to treat their investment properties more like stock portfolios, focusing on asset allocation rather than dealing with the hassles of researching and buying vacant properties that need to be leased and managed. This creates significant time and cost savings. By allowing low minimum investment you diversify your properties, allowing you to build a well-diversified investment property portfolio without taking on too much leverage and risk.

Low minimum investment
Access the real estate market with investments as low as AED 5,000.
Smart Crowd is regulated by the Dubai Financial Services Authority (“DFSA”)
Full visibility on property details and ownership with the ability to monitor your investment via personalised dashboard.
Portfolio building
Ability to build a diversified real estate portfolio without taking on too much leverage and risk.
Qualified properties
Access to pre-vetted opportunities that are subjected to a rigorous 100 data point screening process powered through the latest data insights.
Realtime market data
Smart Crowd provides real time market data, giving you valuable information to make sound investment decisions and monitor the growth of your portfolios.

We are also unique from current real estate investment options

Smart Crowd Direct Real Estate Investment Public REITs Private REITs Private Real Estate Funds
Access Low capital required High capital required Medium capital required Medium capital required High capital required
Control on Investment decision Full Control on your investment decision Full control on all decision No control on investment decisions No control on investment decisions No control on investment decisions
Liquidity Low Low High – potential distortion of market value and NAV Medium Medium
Management Fees Low/Medium Low/Medium High High High
Transparency High High Low Low Low
Diversification Medium/High Low High Low/Medium Low/Medium
Efficient/ Flexible Commitment Medium/High Low High Low/Medium Low/Medium

The table above consists of the personal opinions of Smart Crowd and are not taken from an independent source. You must rely on your own due diligence before investing, if in doubt, please seek the advice of an independent financial adviser.

What we promise you
Your interests come first
Smart Crowd administers and tracks your investment that is managed by a third party facility/property manager while you retain full control over investment opportunities by voting on all major decisions through your online dashboard.
Each property listing’s details and ownership history is available through the platform’s personalized investment dashboard.
Ring-fenced, Segregated Assets
Your investments are separated from the assets and liabilities of Smart Crowd providing you protection from any operational risk of Smart Crowd and the platform.
Real estate backed investment
Your investment will be ring-fenced and backed by the hard asset of which you have direct proportionate economic ownership.
Liquidity through secondary market
Smart Crowd’s secondary marketplace, featured on the platform, gives you the option to sell or buy existing investments from one another through the online system.

*The secondary marketplace will be developed and made accessible to investors in due course. Please note you might not be able to sell your investment at your desired price or time.

Meet the team
Siddiq is a corporate finance professional with over 11 years of experience @ Big 4 accounting firms in 3 countries. He is a Chartered Accountant as well as CFA charter holder. His experience includes M&A, Business valuations, Asset management, Investor relationship, fundraising and equity investments
Founder, CEO
Musfique is an entrepreneur and a seasoned digital business model innovation expert with over 15 years of experience. He has worked on multiple large-scale digital transformations in a variety of sectors and geographies. He has experience leading the digital disruption advisory team @ Big 4 and dealing with emerging technologies such as IoT, Blockchain, AI etc.
Co-Founder, Chief Digital Officer
Abdul is a seasoned real estate entrepreneur. At the young age of 24, he founded ERE homes, a Dubai based real estate brokerage and investment firm. He was instrumental in growing ERE homes to 70 consultants and top 5 real estate companies in Dubai. in 2016 he sold ERE homes management to Gulf Sotheby's International Realty. He has concluded over 5 billion AED worth of real estate transactions
Co-Founder, Chief Operating Officer